Sex doll retail is still dominated by offline sales

 However, adult products e-commerce love dolls are not all loss-making, from the 2017 financial report, he fun in 2017 for the first time to achieve profit, total operating income of 143 million yuan, net profit of 10.1078 million yuan, an increase of 39, 29% over the same period last year. The person in charge of his fun shares said that his fun was able to achieve a unique lies in the differentiated operation strategy.

"First and foremost, it is the specialization of the products. We will provide channel-exclusive male sex dolls according to user demand and launch co-branded products together with other brands, such as the limited-edition star suit with Durex. Thus, nearly 30% of the differentiated products on the he fun platform cannot be found in Tmall or Jingdong.The second point is that he fun is not just selling goods, but spreading the brand culture of he fun.

In the process of buying and using the products, users can experience the soft cultural connotations involved in the fun, which is actually more like the cultural and creative industries." According to the National Bureau of Statistics, China's lifelike sex doll product retail industry is growing still dominated by offline sales.

But the ratio of offline and online sales of sex doll products is close to 6:4. A large number of domestic companies have also appeared to join the chain model, but basically the headquarters rely on the franchise fee and the first batch of goods to make money, the stores are in a state of loss. According to (Aimedia Consulting) data, in 2018 China's erotic e-commerce market scale reached 31.35 billion yuan, and it is expected that by 2020 China's erotic e-commerce market scale will exceed 60 billion yuan.

The proportion of men in the population has been higher than that of women for many years, resulting in a large number of single people. The societal problem of "leftover men" is becoming more serious and it is becoming increasingly difficult for men of marriageable age to marry and resolve the singles problem. The sexual needs of such a large number of single adults require sensible guidance and digestion, so the adult industry has significant societal importance. https://sunshine11.com/